As with Christmas, Easter and Halloween -- we should have NOTHING to do with Valentine's Day.
Just as pagan as Mother's Day, Valentine's Day venerates "the mother goddess".
Whereas Mother's Day venerates the "mother goddess" in a maternal sort of way, Valentine's Day venerates the "mother goddess" in a sexual sort of way.
The shape of the heart, so commonly used by Christians and heathens alike, is the shape of a female vagina. This heart shape made to mimic the female vagina dates back centuries to the early pagans who first celebrated the sexually immoral pagan festival that would later be adopted by the Roman Catholics as Valentine's Day.
When Luther began his Reformation in the 1500's, he simply did not go far enough. He rightly recognized the paganism and rotteness inherit within the Roman Catholic Church, but failed to come out of that paganism fully himself.
Now, in the 21st century, what Luther began, we Messianic Jews will finish.
Valentine's Day is saturated in sexual perversion and lust. Every year in the USA, it becomes more and more sexual impure and lustful.
The very idea of cupid and his bow and arrows, is rooted in pagan Greek mythology, involving stories that are heavily pornographic, sexually immoral, not to mention just plain pagan.
Jeremiah 10:1-6 is very clear that the children of Yisrael are NOT to learn the way of the heathen.
Paul said in Ephesians 2 that through the Blood of the Jewish Messiah, both Jew and Gentiles can become a child of Israel.
Expunge from your house, car and possessions any reference to Valentine's Day, cupid and the pagan symbol of the heart which resembles the female vagina.
Come out of Babylon, my people! Start by standing against this very pagan sexually immoral charged pagan feast day.